# Pricing

> Fixed platform fee + metered AI credits. Four plans (Free, Growth, Pro, Enterprise).

Source: https://docs.hatched.live/docs/billing/pricing

Hatched separates **platform fee** from **AI usage**.

- The platform fee covers everything that's free to run at scale: events,
  rules engine, widgets, analytics, SDK, webhooks, dashboard, config versions.
- AI usage — image generation, onboarding chat, plan/theme/guide generation —
  is metered in **credits** at a flat rate: **1 credit = $0.10 = 1 completed AI job**.

## Plans

| Plan         | Monthly | Events / mo | Credits included / mo | Welcome credits |
| ------------ | ------- | ----------- | --------------------- | --------------- |
| Free         | $0      | 10,000      | 0                     | 20 (one-time)   |
| Growth       | $149    | 500,000     | 50                    | —               |
| Pro          | $499    | 5,000,000   | 250                   | —               |
| Enterprise   | custom  | contract    | contract              | —               |

Billing is monthly via Stripe. Annual billing is available on Growth/Pro at
~17% discount (`$1,490/yr` and `$4,990/yr`).

## Feature gates

| Capability              | Free | Growth | Pro | Enterprise |
| ----------------------- | ---- | ------ | --- | ---------- |
| Skills, coins, badges, streaks, leaderboards | ✓ | ✓ | ✓ | ✓ |
| All widgets             | ✓    | ✓      | ✓   | ✓          |
| Webhooks, SDK, API keys | ✓    | ✓      | ✓   | ✓          |
| Evolution (preset art)  | ✓    | ✓      | ✓   | ✓          |
| Evolution (generative)  | —    | ✓      | ✓   | ✓          |
| Marketplace             | —    | ✓      | ✓   | ✓          |
| Tokens (secondary currency) | — | ✓    | ✓   | ✓          |
| Multi-audience          | —    | —      | up to 3 | contract |
| Advanced analytics (retention, cohorts) | — | — | ✓ | ✓ |
| Generative media        | 4 during onboarding | ✓ | ✓ | ✓ |

When a plan-locked endpoint is called, the API returns `403 plan_feature_locked`
with `details.required_plan` so the caller can prompt an upgrade.

## Event quota enforcement

Each plan has a monthly event ingestion quota. Requests include
`X-Event-Quota-*` response headers; crossing 80% triggers a dashboard banner
and a `usage.threshold_reached` webhook; crossing 100% returns
`402 event_quota_exceeded` until the monthly reset (first of the next UTC month)
or a plan upgrade.

## Related

- [Credits](/docs/billing/credits)
- [Stripe portal](/docs/billing/stripe-portal)
- [Handling 402](/docs/billing/handling-402)